Condé Nast Traveler

Elevating eCommerce Design with Editorial Excellence – Crafting Scalable Design Frameworks, Defining User Intent, and Optimizing Performance for Enhanced Usability, Functionality, and Conversion – All Through a Human-Centered Lens.

As design lead tasked with the UX and UI design strategy for this project, I seamlessly integrated eCommerce functionality with editorial content, creating an engaging, user-centric experience. My approach involved scaling design frameworks to accommodate growth, precisely defining user intent, and optimizing key performance metrics. This resulted in a platform that not only enhanced usability and functionality but also significantly boosted conversion rates, all while maintaining a strong human-centered focus.