Industry: High-End Luxury, Retail

Objective: Elevate online retail experience to align with high-end service standards

Roles & Services Provided:

Leading Creative & Art Direction: Developed a cohesive visual identity that reflects the luxury and sophistication of Antiques Armoury’s brand.

Leading UX/UI Design: Crafted an intuitive and engaging user interface to enhance customer interaction and satisfaction, talking directly to the brand users to craft an experience that meets expectations at every step.

Photography: Produced high-quality images and strategies that showcase the uniqueness and elegance of the collection on offer, which can be managed and maintained by the team at AA.

Digital Management: I Implemented and managed the digital rebranding process to ensure seamless execution and consistent brand messaging, this is something I am still actively involved with to this day.

Online Store Design and Development: I designed a developed a complete and responsive online luxury store platform, integrating payments and chat capabilities with a shop and custom product features management suite, using my HTML, CSS, JAVA, PHP and extensive product design experience.

Solution:

I collaborated closely with Antiques Armoury to understand their brand values and target audience. By focusing on creative and art direction, we redefined the brand’s visual identity.  I designed a user-friendly interface that facilitates easy navigation and a premium shopping experience. High-quality photography was employed to highlight the craftsmanship of the antiques. Finally, my digital management strategy ensured a smooth transition and maintenance of the new brand identity across all digital platforms.

Result:

This is a complete build project where I was entirely responsible for the design and development of the entire platform and brand from A to Z. The comprehensive digital rebranding significantly enhanced Antiques Armoury’s online presence. Customers now enjoy a seamless and luxurious online shopping experience that mirrors the high-end service they expect. The successful rebranding has positioned Antiques Armoury as a leader in the luxury antique and fine arms market, driving increased engagement and significant sales. – antiquesarmoury.com