CUTTING EDGE BRANDING
UNLEASH THE FUTURE
HMI / UX / UI
While working at Lotus, I collaborated with the in-house team to provide valuable insights into Lotus Human Machine Interface (HMI), User Experience (UX), and User Interface (UI). I used my design expertise and skillset to improve and fine-tune core digital assets. My focus and purpose is always on designing around the user, defining both digital and non-digital user experiences, and creating a unique graphical user interface that enhances interaction between the user and the vehicle. I’m proud to have contributed to a design and project which won Lotus 2 Red Dot Awards in 2024
ROLES & SERVICES:
- Research and innovation across HVAC, Sound, HMI, CID, HUD, DIM displays
- Advanced Concepts & Innovation Design
- Advanced Sound Interaction Design
- Development through to production
- Eco-system and connectivity ( IoT )
- Design system optimisation
- Iconography design