Case study | 2 min read

Design in

motion

The client

Volvo Cars Sweden

My design approach aimed to enhance the existing experience by infusing it with elevated aesthetics, functionality, and form. Emphasising high-end design while remaining true to the essence of Swedish design principles.


The solution

I prioritised fluid, elegant, and intelligent interactions to deliver a seamless end-to-end user experience. From the moment the driver settles into the luxurious Volvo seat, the transition is not just from one point to another, but a journey of heightened sensory engagement, from ''6'' to Sensus

The result

Over two and a half years, I dedicated myself to:

    • Learning & understanding
    • Concepts
    • Designs
    • Research, irritations, & improvements
    • Testing - Virtual and In-car
    • Following successful presentations to the Volvo Executive Design Board, my designs were chosen for implementation in the new Volvo executive models launched in 2018.
    • Today, my designs continue to be integrated into Volvo's premium models and advertising campaigns. Being part of this pioneering project marks a pivotal moment in the automotive industry's digitization and innovation trajectory.The enduring relevance and ongoing refinement of my designs highlight their functional effectiveness and execution, resonating even in the automotive landscape of 2024.