CUTTING EDGE BRANDING

UNLEASH THE FUTURE

HMI / UX / UI

While working at Lotus, I collaborated with the in-house team to provide valuable insights into Lotus Human Machine Interface (HMI), User Experience (UX), and User Interface (UI). I used my design expertise and skillset to improve and fine-tune core digital assets. My focus and purpose is always on designing around the user, defining both digital and non-digital user experiences, and creating a unique graphical user interface that enhances interaction between the user and the vehicle. I’m proud to have contributed to a design and project which won Lotus 2 Red Dot Awards in 2024

ROLES & SERVICES:

  • Research and innovation across HVAC, Sound, HMI, CID, HUD, DIM displays
  • Advanced Concepts & Innovation Design
  • Advanced Sound Interaction Design
  • Development through to production
  • Eco-system and connectivity ( IoT )
  • Design system optimisation
  • Iconography design